ONE WAY NORTH
Sarah Ruggins sets new world record.
Visit the #OWN2026 microsite to learn more.
Bib Short waitlist now open.
ONE WAY NORTH
Sarah Ruggins sets new world endurance record.
Visit the #OWN2026 microsite to learn more.
Bib Short waitlist now open.
UPCOMING BATCHES
#EDIT011
#EDIT011 features the launch of a brand new jersey. And quite possibly a new product category.
Developed originally for Sarah Ruggins' One Way North world record, it combines record-breaking performance with a more casual, pocket-free silhouette. From ultra racers to gravel fun, it delivers maximum smiles with minimal fuss.
#EDIT011 is also the last chance to buy our award-winning bib shorts in 2026.
Preorders open at midday (BST) Friday July 3.
#EDIT012
#EDIT012 is the final installment of a trilogy of colour-themed launches spanning #EDIT007, #EDIT010 and #EDIT012.
Featuring our core three-season products - plus the 2026 debut of our Winter Cargo Jersey - it's designed for standalone impact or to wear in one of hundreds of possible combinations with the previous batches, all of which share from the same palette.
Preorders open at midday (BST) Friday August 28.
Kostüme are pioneers of the small batch preorder model, cutting the vast waste, routine overproduction and endless discounting that blights the legacy apparel industry.
By doing things differently, we're able to invest far more where it really matters: on class-leading products, ethically made using state of the art recycled materials.
Visit our Preorders page to check current and forthcoming limited edition drops, or head to Ready to Ship for pieces available now, all delivered worldwide with import duty prepaid.
SHOP READY TO SHIP
Kostüme makes innovative, award-winning cycling apparel focused on ultimate all-day performance, comfort and utility.
Developed in the UK for the unique demands of Audax and multi-day long distance cycling, Kostüme is the choice of multiple world record-setting endurance cyclists, including Sarah Ruggins and Alan Colville, and sells direct to customers in over 30 countries, maintaining exceptionally high review scores and customer satisfaction ratings.
RECENT STORIES
Comfort Compounds.
But so does aero.
Inside Dr Sarah Ruggins' final wind tunnel test before One Way North: the search for watts, and why comfort matters most of all (10 min read)
Polartec x Kostüme: The Beyond Stories
How Kostüme and Polartec are working together to elevate the art of technical apparel. (External partner site)
Why Comfort and Longevity Equals Value
Real-world endurance mileage reveals how longevity, comfort and construction deliver true value, beyond the price tag. (7 min read)
RECENT EDITS
RECENT PRESS
“An incredibly well thought out and subtly detailed garment, constructed with the most supple, soft and beautiful Lycra I've ever put between my thighs.”
🏆 10/10
🏆 road.cc Recommends
🏆 Editor's Choice '23/'24
“The Kostüme Cargo bib shorts are a thoroughly well-designed pair of bib shorts that performed consistently well for all types of riding.”
🏆 Editor's Choice '25
“Everything about these shorts has a high quality look and feel that’s comparable with the established names in premium cycle apparel and in some areas even better.”
🏆 Best Cycling Shorts '25