How does it work?



Well, it's certainly not to make our lives easier! In fact it's much, much more logistically challenging for a brand (especially a small independent one like us) to work in this way. But the simple fact is that the overall benefits - for the product quality, for the planet, and ultimately for you, the customer - far outweigh the traditional (read: outdated) way of doing things.

Sounds a bit like marketing bluster? Well, here are just a few reasons why:

1. No guesswork. No waste.

The traditional way of making and selling all apparel - let's call it the fashion industry - involves brands making huge educated guesses well in advance of actually knowing what people really want to buy. Sure, there's an art to this, and dedicated teams of clever people at each stage of the process to try to ensure as many items gets sold for the most money possible. But the harsh reality is that a frankly appalling amount of clothing and accessories gets destroyed each year without finding a buyer. When you see what goes into making just one single item, the thought of all that waste is mindblowing. And what's more, our planet simply cannot physically sustain it any longer.

Every brand factors this (and the margin-damaging discounting that goes with it) into their financial plans. And all that waste has to be accounted for somehow.

2. Better products.

The main way this is accounted for is in the specification (read: quality) of the products being sold. From the technical features and functionality, to the fabrics and trims, to the time spent testing something to ensure it's fit for purpose, all of these elements incur a cost. And, of course, where and who makes your products also has a massive impact.

What this ultimately means is that you are almost never buying the 'best' version that a product could be, because compromises are inevitably being made along the way. Less ethical factories. Cheaper, more polluting fabrics. Copycat products with no investment in innovation. Product flaws and failures. Endless discounting and sale events teaching consumers that this is all completely normal and ok.

Our pre-order model means better products. Clear and simple.

Is it just coincidence that a totally new 100% independent brand can come into a highly technical and competitive sector and immediately create a 10/10-reviewed cycling bib short that described as being 'like nothing else I've put on'? For avoidance of doubt, this is a rhetorical question.

Our approach means that we don't have to guess in advance how many products to make, and in which size/sex. We don't have to factor in elements such as storage, sales or unsold stock. And as such, we can take more risks with product innovation, we can take more time testing and refining before launch, we can spend more money on incredible fabrics and trims, and we can use the very best manufacturing partners (who in turn invest more in their staff and their own sustainability). We think the benefits are pretty clear.

3. Cheaper prices.

And best of all, we can do this without charging more for our products.

Price is always a challenging conversation, because what is expensive for one person is cheap for another. Kostüme is about making the best version of a product that it can possibly be, not simply the cheapest product. Could we have made our award-winning cycling shorts 20% less expensive? Of course we could. But such is the efficiency of our model that they would probably be 20% less good. 8/10 instead of 10/10. And if we are going to do that, then as a brand we are utterly pointless. Just another cycling apparel brand - something the world does not really need.

In fact, if you look at our prices versus traditional brands in the same category, we are broadly in line (and in many cases, fairly substantially less expensive) despite offering what we believe is class-leading features, fabrics and sustainability. Ultimately, our customers will decide if that is true. But either way, ask yourself this: Isn't it better to know that the money behind a product is being utilised efficiently to make the product better, rather than a substantial percentage simply ring-fenced as 'waste'?

4. More sustainable.

Note the word 'more'. If you see an apparel brand calling themselves simpy 'sustainable' then call them out and ask them to prove it. They can't. Truly sustainable apparel doesn't really exist yet, let alone entirely circular sustainable brands. However, we can measurably show that our model and products are more sustainable thanks to our holistic approach. You can read more about this here.

Stay informed about releases

Unlike traditional brands our launches are not tied to seasons. We release new collections when we feel we have something worth sharing. The best way to ensure you never miss a release is to sign up to our newsletter and follow our Instagram and YouTube accounts.

The launch of a new Edit will always be announced on the first day of the month of release, and will always go on sale at midday (UK time) on the final Friday of the month of release. Pre-orders close after 10 days or when they sell out, whichever comes soonest.

Each Kostüme Edit is available in strictly limited volumes of 350. When it's gone, it's gone.

launching new edits

Kostüme Edits will always go live for sale at midday (UK time) on the last Friday of the month of release. Products will then be live for pre-order for ten days (til midday on the Monday) or until an item sells out, whichever comes soonest.

When a product sells out there will be an option to join a wait list for returns, but we cannot guarantee availability after this point.


All payments are processed securely via our third-party payment provider, Stripe.

As a brand that prioritises environmental responsibility, we donate 1% of every transaction directly to Stripe Climate, which invests directly into cutting edge solutions for removing excess carbon from our atmospheres. To find out more, please click here. (Note this link opens in a new browser window and will bring you to a third party website, owned and operated by an independent party.)

Manufacturing YOUR PRODUCTS

Manufacturing typically takes between 6-8 weeks, starting from the moment the Edit closes.

With the intricacies of supply chain and manufacturing, there is always an unforeseeable risk that it may take a little longer. But, it may also be shorter, and this is something we are working towards achieving with our partners. To date we have had no major hiccups!

Delivery costs

Whilst we prioritise eco-friendly logistics partners, shipping and returns still have a big environmental impact, so we ask customers just to be mindful of this when ordering. Check the product information carefully in advance, especially sizing. Check your address details are complete and accurate. Please don't order products you might not really want or need.

For apparel and accessories, we offer two basic shipping and returns policies for UK and Rest of World:


Free Royal Mail Special Delivery next day before 1pm on orders over £200

Free Royal Mail Tracked 24 on orders over £75

£5 delivery fee on orders under £75 (Royal Mail Tracked 24)

Rest of World:

Free Worldwide shipping on orders over £125

£12.50 delivery fee on orders under £125

For art prints, we have to charge a bit more for shipping due to the size and nature of the protective packaging, plus insurance costs. Art prints are shipped using tracked and signed for services:


£10 delivery fee

Rest of World:

£25 delivery fee


Our pre-order model is designed to ensure every item finds a home, thereby minimising the huge amount of waste inherent in the traditional clothing retail and manufacturing model.

This only works efficiently if every product really does find a home, meaning we need to implement a strict 14-day returns period should you be unhappy with the product for any reason (except in the rare case of faulty goods.) This gives us time to process the return and match up the product with someone on the wait list. Please note this does not affect your statutory rights.

In the event that you need to return a product, in the first instance please email with your details and reason for return. Items that are for exchange or refund must be in their original packaging, unused and unwashed. Kostüme is not liable for any returns costs.

For more information on your rights regarding returns and faulty goods please see our full Terms and Conditions.


Hopefully the answers to most of your queries can be found here or in our detailed FAQ.

If there is a burning question on your lips about something else - maybe you want to know which chain lube we use, or who Banksy really is - feel free to drop us an email.


If your enquiry is specifically about press or marketing opportunities, please email Ed at


Kostüme is always looking for creative, passionate, open-minded people to join its team. For more information, please visit Linkedin.

Please note, we are a small but highly focused team. We do our best to reply to every message as quickly as we can. If possible, please wait at least 3 working days before following up.

Ride safe. Have fun!