ONE SIMPLE IDEA
Make only what people actually want.
No guesswork. No excess inventory. Less waste.
Discover what makes Kostüme unique.
ONE SIMPLE IDEA
Make only what people actually want.
No guesswork. No excess inventory. Less waste.
Discover what makes Kostüme unique.
Our Story
Founded in Bristol, UK in 2020 by endurance cyclist, Ed Bartlett, Kostüme is rewriting the rules of performance apparel.
By releasing our products for preorder in limited edition batches, we make only what customers actually buy, eliminating the usual overstock, discounting and waste. The significant savings mean much more can be invested in our product specs instead of being wasted.
The results speak for themselves.
With customers in over 40 countries and a near-perfect Trustpilot rating, our products have been tested and proven to the very limits of performance and endurance by athletes like Sarah Ruggins - who wore Kostüme during her record-breaking One Way North ride in 2026 - and our range has received multiple 10/10 reviews, Editor's Choice and Product of the Year awards from leading independent cycling media.
“I don't know what Kostüme has done with the Lycra but – oh my – it's the nicest thing I've ever put next to my skin." - Jo Burt, road.cc 10/10 Bib Shorts review
BUILT FOR DISTANCE
Hailing from the Audax scene and developed for the unique demands of long-distance cycling, our products are made for and tested on some of the most challenging rides imaginable.
Every decision is the result of a relentless focus on comfort, performance and utility, so whether your idea of fun is a coffee ride, Brevet or breaking world records, Kostüme products are repeatedly proven to deliver.
Our Story
MADE TO MATTER
We believe the things we make should earn their right to exist.
That means designing with purpose; creating products that solve real problems, obsessing over details and investing in quality that will stand the test of time.
It means listening to the people who use our products, and learning from every EDIT. Not simply chasing trends or creating newness for its own sake.
Our goal is to make fewer things, better. Products you'll reach for again and again, take on your biggest - and smallest - rides, and still love in years to come.
Our strap line says it all: Made to Matter™
“The quality of Kostüme's products is outstanding and the small-batch production clearly pays dividends." - Suvi Loponen, Off.road.cc
PLANET FIRST
Whatever any brand might try to tell you, there is no such thing as sustainable fashion. Kostüme's progressive business model represents a huge leap forwards, and yet we are still nowhere close to being truly sustainable. But it's a step in the right direction.
Our promise is to be transparent about the impact of our actions, and we are working hard to set the groundwork for a future where truly circular production might be possible. We don’t have all the answers yet, but if we aren’t striving to make a meaningful change, why should we ask you to?
For more information, visit our dedicated impact page here.
Our Story
THE ART OF CYCLING
Art is in our DNA.
We love the rich history and heritage of cycle racing, but it doesn’t define us. We are equally passionate about art, music and culture.
Our exclusive collaborations are at the heart of why we exist, offering artists a dynamic moving canvas to express their creativity, and limited edition apparel, accessories and collectible artworks and editions for you to express yours.
For those wanting something more understated, seasonal Kostüme EDITs feature more muted tones, but always delivered with signature Kostüme flair.
Cycling should be fun. And we take fun very seriously!
JOIN US
We're building a different kind of performance apparel brand, one EDIT at a time. And we'd love you to be part of it.
Join our community for priority access to new collections, collaborations, events and more.
No endless promotions. No discount codes. Just the things we think you'll genuinely want to hear about.