PREORDERS
Limited edition preorder-only batches.
Exclusive designs.
Less waste.
More money spent where it matters.
Subscribe to never miss a drop.
Preorder campaigns launch at Midday (UK) on the last Friday of the month, and stay live for just 10 days from launch, in strictly limited edition batches. Read our How it Works page to understand why this is better for you, better for us, and better for the planet.
Missed a batch? Visit our Ready to Ship page to check availability or join a waitlist to be notified of any returns.
NEXT
#EDIT008
#EDIT008 introduces our brand new do-it-all UPF 50 Cargo Jersey in an ultra-limited 'Blueprint' launch edition of only 100 pieces worldwide.
A completely re-designed and re-engineered replacement for our groundbreaking 6-pocket Cargo Jersey, it features a stunning new recycled UPF 50 fabric for 98% UV protection, reinforced rear cargo pockets, upgraded reflective elements and highly breathable full-length side panels.
#EDIT008 launches at Midday (UK) on Friday 27th March, for 10 days only.
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WAITLIST OPEN
#EDIT007
Comfort. Performance. Resilience.
#EDIT007 sees our benchmark-setting bib shorts in two new colours, with marginal gains of an additional reflective decal on the back for increased visibility from behind, plus our new double-sided strap printing.
#EDIT007 also marks the debut of our brand new leg warmers, as well as a highly requested female-specific strapless short.
#EDIT007 is now closed for preorders. Please contact us to check availability.
Better For Us
By only making what is sold, and selling directly to you, we cut the usual waste from the traditional retail model.
Better For You
Those savings are invested directly into the product spec without increasing prices, meaning better, for less.
Better For The Planet
Less material waste, less shipping, storage and logistics and longer lasting products make for a happier planet.