SARAH RUGGINS
Redefining human endurance on two wheels.
A new world record attempt.
Supported by Kostüme.
SARAH RUGGINS
Redefining human endurance on two wheels.
A new world record attempt.
Supported by Kostüme.
ONE WAY NORTH
6,000km. No compromises.
Supporting an elite althlete on a world record attempt is something that most brands dream of. But for a small, independent brand like Kostüme - one which prioritises doing things differently - it's perhaps the ultimate validation of our unique approach.
We first got in touch with Sarah in the days preceding her incredible LEJOGLE record, with an offer to try our proven long distance bib shorts with clipless toilet break feature.
Unfortunately, it was too close to the record to risk major changes. But - after being hospitalised for saddle sores after beating the LEJOGLE record - Sarah finally tried our shorts, and the rest is now history.
As you read this sentence, Sarah is riding her One Way North world record challenge - a no-stone-unturned attempt to redefine the limits of human performance and endurance on a bicycle.
On this page you can learn more about Sarah, the route, the record, and Kostüme's small but essential supporting role as the technical apparel provider.
“Working with Sarah has pushed us up to - and sometimes beyond - our limits. But that's the entire point. Sarah benefits. We benefit. And our customers benefit. And hopefully we set a new high water mark en route to Nordkapp."- Ed Bartlett, Founder, Kostüme
ONE WAY NORTH: PART ONE
Sarah has her first professional bike fit and uncovers a previously undiagnosed biomechanical issue.
ONE WAY NORTH: PART TWO
Testing final aero set up and kit choices ahead of the record attempt, at the SSE Hub wind tunnel.
THE #OWN26 KIT
Sarah is riding One Way North using thirteen different Kostüme products, including four unreleased prototypes. Product specs are identical to our consumer releases.
Every single product serves a purpose, from UV-protective jersey fabrics for the southern leg, to thermal and waterproof tights and bib shorts in the north.
The #OWN26 kit list in full:
- Comfort Break Bib Shorts (non cargo version)
- *Deep Winter Bib Shorts (coming Autumn '26)
- Winter Bib Tights (non cargo version)
- *UPF 50 Long Sleeve Minimalist Jersey (coming June '26)
- *UPF 50 Short Sleeve Minimalist Jersey (coming June '26)
- Sleeveless Baselayer
- Long Sleeve Baselayer
- Arm Warmers
- Leg Warmers
- *UPF 50 Arm Screens (coming June '26)
- Winter Cargo Jersey
- Cargo Gilet
- Neck Warmer
THE ROUTE AND RECORD
On Friday June 5 Sarah left Tarifa in Spain, on a route across Europe that will hopefully end at Nordkapp, North Norway - the northernmost part of Europe accessible by a road.
The full route stats:
- 9 countries
- 6,000km distance
- 35,000m climbing
- Current record: 16 days, 20 hours, 59 minutes
To beat the outright record and achieve her goal of finding the absolute limits of her potential performance, Sarah is riding with a full support team, sleeping only 2-3 hours per day and consuming 11,000 calories every day.
She will also need to cope with temperatures ranging from 35c in Spain to -10c in Norway, which will test both Sarah as well as Kostüme kit to extremes.
STORIES
Comfort Compounds.
But So Do Aero Gains.
Inside Dr Sarah Ruggins' final wind tunnel test before One Way North: the search for watts, and why comfort matters most of all (10 min read + film)
Dr. Sarah Ruggins Prepares for One Way North.
Sarah has her first professional bike fit and uncovers a previously undiagnosed biomechanical issue. (8 min read + film)
LEJOGLE World Record
In 2025, Dr. Sarah Ruggins set a new outright LEJOGLE world record. Read more at the official website. (External site.)
BEHIND THE SCENES
Pictures courtesy of official One Way North photographer, James Busby.
ABOUT SARAH RUGGINS
Growing up, Sarah was a promising track running star, with aspirations of joining Team Canada as an Olympic hopeful.
But aged 15, she developed an autoimmune condition widely regarded as one of the world’s most painful diseases.
She lost the ability to walk, to use her hands or move. She was transferred abroad for urgent 24/7 care and would spend years fighting to recover.
Sarah's journey with cycling only began in 2023, which makes her LEJOGLE record - and current One Way North challenge - all the more impressive.
ABOUT KOSTÜME
Kostüme are pioneers of the small batch preorder model, cutting the vast waste, routine overproduction and perpetual discounting that blights the apparel industry.
By cutting so much of the usual waste, we can spend much more where it really matters: on class-leading products.
Originating from an Audax and long-distance cycling background, Kostüme products have won numerous awards and are used by multiple endurance world record holders. Our product thesis is simple: comfort is a performance multiplier.
Our ability to spend much more on our product specs - combined with insights derived away from the typical road racing influences - results in best-in-class quality, innovation, performance and value, at a measurably lower cost to the environment.
To learn more about our unique preorder model, visit How it Works.
To browse current and forthcoming batches, visit Preorders.
To check limited products available to ship now, visit Ready to Ship.