READY TO MAKE A DIFFERENCE?

At Kostüme, we strongly believe that cycling can inspire change, foster connection, and help people push their limits in ways that truly matter.

That's why this year we’re aiming to bring together a small, purpose-driven cohort of riders who embody this philosophy; riders who use cycling as a tool for impact, inspiration, and change, be it on a personal, community, or even global level.

Whether you’re challenging yourself on an epic adventure, inspiring your community, or using cycling to make a difference in the world, we want to hear about it.

Through this programme we will provide kit, guidance, connections and a platform to share your story, so your miles count for more than just the distance.

WHY APPLY?

This is about more than free kit. It’s about joining a likeminded community of riders who support each other, share experiences, and inspire through their journeys.

Your ride has the power to connect, educate and motivate others, and we’re here to help amplify your impact.

As a Supported Rider, you’ll receive:

> Kostüme kit for the season, including opportunites to try and test new and unreleased products.

> Opportunities to share your story on Kostüme’s website, newsletter, and social channels.

> Connection to a community of like-minded riders and introductions to valuable contacts who can further support your journey.

> At least one physical meet-up.

> A dedicated WhatsApp group to share experiences, tips, and inspiration.

WHO SHOULD APPLY?

This isn't about winning races or having thousands of followers. It’s about why you ride and what your journey stands for.

We’re looking for cyclists of all styles, levels and backgrounds who are using their riding to do something that truly matters – to themselves, to others, or to the world.

We want riders who:

> Have a clear purpose in their cycling – a goal, challenge, or project that matters to them.

> Can articulate clearly why cycling matters in their life and what drives them to ride.

> Are authentic storytellers, ready to share the high's and low's of their journey without filters.

> Align with Kostüme’s values of quality, inclusivity, and purpose.

Your story is what counts. Whether it’s a personal milestone, a community project, or a bold adventure, we're here to support you in achieving it.

HOW TO APPLY?

If this sounds like you, please:

> Click the 'Apply Now' button below.

> Complete the short form, telling us about your journey, your goals, and why cycling matters to you.

That's it! Our team will review applications and shortlist a group of Supported Riders for 2026.

Key dates:

Applications open: 21st January 2026
Applications close: 1st February 2026
Selected riders announced: w/c 2nd February 2026

Please note: For the inaugural 2026 intake, we are only able to support riders based primarily in the UK, and must not already be affiliated with or supported by another cycling apparel brand.