How do you improve on perfection?

The problem with 10/10 reviews and Product of the Year awards is that, when it comes to making a new version, there is a real risk of backward steps.

Our Comfort Break Bib Short is minimalist by design, so how do you add more features without losing the product ethos?

We trialled multiple pocket fabrics and configurations, vented inners, zips, pockets within pockets, rear pockets. But nothing matched our original concept - 'Keep It Simple Stupid'. There's a good reason it's a well-worn acronym.

Two perfectly-positioned leg pockets with laser-welded entry points, minimal stitching, and plenty of carrying capacity. Even fully loaded, we guarantee you will barely notice the difference.

And with no load, you'll hardly notice the pockets are there at all. The best of both worlds.

How do you improve on perfection?

The problem with 10/10 reviews and Product of the Year awards is that, when it comes to making a new version, there is a real risk of backward steps.

Our Comfort Break Bib Short is minimalist by design, so how do you add more features without losing the product ethos?

We trialled multiple pocket fabrics and configurations, vented inners, zips, pockets within pockets, rear pockets. But nothing matched our original concept - 'Keep It Simple Stupid'. There's a good reason it's a well-worn acronym.

Two perfectly-positioned leg pockets with laser-welded entry points, minimal stitching, and plenty of carrying capacity. Even fully loaded, we guarantee you will barely notice the difference.

And with no load, you'll hardly notice the pockets are there at all. The best of both worlds.

It's not just our incredible fabrics getting people talking. Our reverse-printed straps have also caused a stir. Have we accidentally sewn them on the wrong way?

No. We haven't. Mind you, that hasn't stopped at least one negative review on Trustpilot. You can't please everyone!

As a counter to our expressive artist editions, our own-brand products are more visually subtle, designed to be worn everywhere, with anything.

Of course, subtle can still be fun. And so, like the business suit with the playful lining, we print the inside the straps for a pop of colour only you can see. Our perforated elastic gives others a hint at what's inside, but without clashing with your outer layers.

Our Spring '25 Cargo Bib batch takes inspiration not only from the flowers bursting into life all around, but also one of our favourite of the spring classics - The Tour of Flanders. The results are unique (literally, since every strap is slightly different). There are even rumours of a matching jersey coming soon...

As part of product testing, a production sample was worn on the inaugural Bristol Glasgow Bristol, covering over 1,600km and 25,000m of elevation both on and off road in less than 90 hours.

The feedback was direct and to the point (as it tends to be in the middle of gruelling events like BGB): ‘Simplest way to put it: the best shorts I have ever worn.’

You’ll feel the same benefits whether you’re traversing cities, counties or countries.

The key to any bib short is the chamois, and our exclusive Italian-made pad features a 4-layer construction combining three different types of memory foam, with a permanent nano-level aloe-infused microfibre top surface designed to be used without chamois cream.

Trying is believing. We think it’s a game changer for most riders.

As part of product testing, a production sample was worn on the inaugural Bristol Glasgow Bristol, covering over 1,600km and 25,000m of elevation both on and off road in less than 90 hours.

The feedback was direct and to the point: ‘Simplest way to put it: the best shorts I have ever worn.’ We couldn’t have written it better ourselves. Of course, you’ll feel the exact same benefits whether you’re traversing cities, counties or countries.

The key to any good short is the chamois, and our exclusive Italian-made pad features a 4-layer construction combining three types of memory foam, with an aloe-infused microfibre top surface designed to be used without chamois cream.

Yes, we were sceptical at first too, but we truly believe it’s a game changer for most riders. A chamois is designed to function as a second skin, not a slippery mess.