For decades, cycling jerseys have followed the same formula: three rear pockets, loud graphics and a silhouette that rarely feels at home anywhere except on the bike.

We wondered what would happen if we started again, without the usual marketing labels.

Developed originally for Dr. Sarah Ruggins' record-breaking ride across Europe, the Minimal Jersey removes everything that isn't essential - including rear pockets - creating a cleaner, lighter, more comfortable jersey.

Whether you're tackling a multi-day ultra with a hydration vest, bikepacking with luggage, exploring gravel tracks with a frame bag, or heading out for a relaxed local ride in cargo bib shorts, the Minimal Jersey puts a smile on your face.

TL;DR? Less. But better.

Ok, so we've kept the discreet zipped key and card pocket. We're not total savages. But the rear pockets are gone.

If that's not for you, you're in luck, because our other jerseys have six of them. But hear us out.

Rear pockets made perfect sense when racing, or when they were the only practical way to carry ride essentials. But cycling has moved on.

Cargo bib shorts, bikepacking bags and hydration vests now handle much of that job, leaving many riders carrying little or nothing in their jersey pockets at all.

In fact, in some of these scenarios, they actually become an annoyance. And the current popular solution - a tech tee - simply doesn't have the necessary fit and performance for the kind of riding the Minimal Jersey is built for.

The Minimal Jersey wasn't created because rear pockets are wrong. It was created because - for more riders, more of the time - they simply aren't always needed.

When Sarah Ruggins needed a jersey capable of surviving nearly 6,000 kilometres across Europe - including temperatures of 35C and up to 22.5 hours a day in the saddle - this is the concept we developed together.

The Minimal Jersey is built from the same premium Italian fabrics and construction standards as the rest of the Kostüme range, meaning UPF 50 sun protection, exceptional moisture management, unrestricted stretch and an ultra-soft hand feel. The result was comfort that lasts, whether you're riding for an hour, a day or a week.

Then we took the whole thing to the Silverstone Sports Engineering wind tunnel, and shaved 6 watts from the aero profile.

The Minimal Jersey is proof that the best performance sometimes comes from removing distractions, not adding them.

Premium isn't about adding more. It's about choosing better.

Exceptional Italian fabrics.
A premium YKK® zip.
Extra-wide waist elastic with custom silicone for a secure fit.
An aero-refined silhouette designed to disappear while you ride.
Multiple reflective tabs and decals for the 360 degree visibility.

The Minimal Jersey isn't a cost-saving exercise. It's about obsessing over every detail that remains.

And - whilst sustainability might not be at the very top of your shopping list - you can rest assured that our preorder batch model (coupled with recycled materials, zero use of harmful dyes plus an enhanced product life) gives this jersey a suitably minimal impact footprint to match the name.