A short film about challenging convention, ignoring expectations, and the freedom to ride how you choose. Sometimes less is more. #LOSETHELABEL (3 mins) JULY 17, 2026 LOSE THE LABEL Introducin …

Inside Dr Sarah Ruggins' final wind tunnel test before One Way North: the search for watts, the final kit choices, and why comfort still matters most of all. (10 min read) JUNE 3, 2026 CO …

A conversation with artist Adam Ball about art, creativity and collaboration, and the visual ideas behind Kostüme’s limited edition #EDIT009 collection. (5 mins) MAY 1, 2026 #EDIT00 …

Why the best bib shorts can't also be the cheapest. Real-world endurance mega-mileage reveals how longevity, comfort and construction deliver true value. (7 min read) MARCH 4, 2026 COST VS …

How an in-house test pattern became one of our most requested designs. And why the Blueprint Edit represents the clearest expression of our ethos, and maybe yours too. (3 min read) NOVEMBER …

Sizing is an industry-wide issue, causing unnecessary waste and frustration. We spent two days in the studio to create the ultimate guide, and picked up a few insights along the way. (4 min read) …

The concluding part of a two-part article exploring in detail how a newcomer in a highly technical and competitive category made cycling's most comfortable bib shorts. (10 minute read) JULY 2 …

The first of a two-part article exploring in detail how a newcomer in a highly technical and competitive category made cycling's most comfortable bib shorts. (10 minute read) MARCH 06, 202 …

With seemingly a bike (and marketing campaign) for every possible riding niche and purpose, is the concept of ‘one bike for everything’ really possible? (5 minute read) July 7, …

The wait is over. Our first official product reviews are finally in. Click through to read what the tester from Rouleur, Road.cc and Off.road.cc thought about our debut collection. (3 min read) …